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Airwalk
Abercrombie & Fitch
Akzo Nobel
Asda
Bang & Olufsen
British American Tobacco
Cadbury Schweppes
Cowshed
Debenhams
Diageo
Disney Consumer Products
Drambuie
Dunhill
Elizabeth Arden
Estee Lauder
Fox Home Entertainment
Gallaher Group Ltd
Gillette
Givaudan Roure
The Glenlivet
Hard Rock Cafe
Johnson & Johnson
M.A.C Cosmetics
Marks & Spencer
Mars Confectionary
Mercedes Benz
Moët & Chandon
Nissan
Nivea Biersdorf
Novartis
PepsiCo
Philip Morris
Primalco
Ralph Lauren
Tisserand
Unilever
Vuarnet
Warner Wellcome
Wedgwood
2006
Panel session
Future Beauty & Body Visions 2006, sponsored by Marketing Week
2004
Something
Male Grooming 2004, sponsored by Marketing Week
2003
‘Looking ahead through consumers E eyes
Aromatherapy Products Ltd/ Tisserand annual sales conference
2002
‘Analysing the growth of the men’s health market E/strong>
Functional Foods and Nutraceuticals, sponsored by IIR
‘Creating a successful proposition in the male grooming market E/strong>
Health & Beauty Summit 2002, sponsored by Marketing Week
Interactive workshop in ‘Thinking like consumers E/strong>
PetZone 2002, sponsored by Marketing Week
‘Targeting the affluent third age E/strong>
Independent Sightcare Retailers Conference
2001
‘The wilderness years -- targeting the over 30s E/strong>
Male Grooming 2001, sponsored by Marketing Week
‘What’s in it for me? E/strong>
Marketing to the Mature Consumer, sponsored by Marketing Week
‘Effective marketing & strategies for the supplement market E/strong>
Marketing Functional Foods & Dietary Supplements, sponsored by Marketing Week
‘Targeting the affluent third age E/strong>
Marketing Eyecare Products, sponsored by Marketing Week
‘Targeting the affluent third age E/strong>
Pets 2001, sponsored by Marketing Week
2000
‘Grown up women in 2010’
Marketing to Grown Up Women, sponsored by Marketing Week
‘Maximising the benefits of outlet branding E/strong>
Marketing Pubs, Bars, Clubs & Cafes, sponsored by Marketing Week
‘Grooming and gay men E/strong>
Male Grooming 2000, sponsored by Marketing Week
‘The lifetime value of a consumer E/strong>
Coutts Retail annual sales conference
1999
‘Catching the paradigm shift -- what we can learn from the boom in alternative medicine E/strong>
Marketing to Health Conscious Consumers, sponsored by Marketing Week
‘The male shopping animal E/strong>
Male Grooming E9, sponsored by Marketing Week
1998
‘Alternative channels of distribution E/strong>
Cosmetics & Toiletries 2000, sponsored by Wilmington Conferences
‘Consumer diversity E/strong>
In-house conference sponsored by Unilever/ Port Sunlight
‘Exploring masculinity E/strong>
Male Grooming E8, sponsored by Marketing Week
‘Marketing for the future -- creating and building intimate relationships with consumers E/strong>
Marketing Toiletries, Cosmetics & Fragrances, sponsored by Marketing Week
1997
‘Creating a concept and a brief for a new fragrance from a consumer perspective E/strong>
Fragrances: from Concept to Marketing, sponsored by The Society of Chemical
Engineers
‘Marketing to gay men E/strong>
Marketing to Men, sponsored by Channel 4
‘Consumer trends in health and beauty care E/strong>
In-house conference sponsored by Quest International
‘Meeting the consumers Eneeds E/strong>
Conference sponsored by the Health and Beauty Association
‘Gays and lesbians and the media E/strong>
Marketing to the Pink Economy, sponsored by Marketing Week
David's work has been of immense help to us in the relaunch of the Drambuie
brand to a new generation of younger consumers. His visualisation techniques
brought to life the heritage of the brand by expressing thevery real
physical and emotional links between an eighteenth century Jacobite prince
and today's 30-something urban males. These images form a key part of our
Brand Guidelines, disseminated around the world, and become an integral part
of our briefing process for the induction of new creative agencies into the
world of Drambuie"
-- Phil Parnell, CEO Drambuie
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'Through research, workshops and brainstorming, Sassafras has helped us with a number of branding issues . They brought their unique idea- generating ability to play in opening the minds of the marketing team to a better understanding of particular consumer groups and in leading them to specific solutions as to how we can more effectively target and engage with them.'
-- Jacqueline King, General Manager, Cowshed, and former Marketing Manager, Estee Lauder UK
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Whenever I needed in-depth brand exploration -- either to create a new brand or to examine one whose potential was under-exploited, I turned to Sassafras. In every case, the combination of in-depth research and creativity led to presentations that were visually filled with a unique vitality, verbally acute, and filled with insights and conclusions that inspired our marketing teams, both centrally and locally, and our agencies to embrace a clarity of vision for a range of potential brand channels.
-- Chris Hill, ex FTSE 100 tobacco company marketing director and currently Director, International Sales & Marketing, Power-Plate International.
-----------------
David worked with me on major projects at two great English brands,
Wedgwood and Dunhill.
Both brands were seeking to reposition and rexpress their identities in an
authentic and compelling way, both to the consumer and internally, to
challenge conventional thinking.
At Wedgwood, his work in exploring the brand’s roots and potential
opened up for us completely new directions we previously could not have
imagined, new territories for the brand expression and new audiences to
reach out to
His highly visual and story telling presentaitons to both our various
national marketing teams and our product and retail teams, provided a means
of creating a great sense of unity and willingness to move forward
For Dunhill, as part of a project to bring to life and name new
luxury products, Sassafras explored the creative inspiration and origin of
the designs and concepts. Subsequently exploration of our retail
presentation and zoning, brought much clarity to our understanding of how
to simplify and articulate much more clearly
our offer in store. The depth and breadth of his visual presentations
and the vitality and persuasiveness of his spoken presentations are
unique. (He's also quite fun to work with....)
--- Gavin Haig, President & Representative Director, Cartier Chief Executive Officer,
Richemont Japan Limited - Cartier
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'I LOVE it! You are entirely on my wavelength - thank you - it's really quite rare that you find anyone who is both strategic and genuinely creative!! I'm so excited!!'
--- Caroline Warner, Brand Director, Moët & Chandon UK