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The Sassafras process is fluid, tailored to the needs of each project and client, using our own mix of research, interview, audit and exploration, intuition, passion, curiosity and experience, the findings of which are synthesised and delivered in visual storytelling.
The insights are paramount and their verbal and visual expressions are equally important, each eliciting a unique responses to deepen the discussion. Are the narrative and the insights right? Does the imagery further expand the client's vision?
The client must enjoy working this way both intuitively and analytically, both visually and verbally. Then, we can deliver solutions we believe in that have concrete benefit to the brand and actionable results.
Abstract theory and free-floating creativity have no place in this work.
Brand anthropology: Exploring the brand heritage, the current cultural and social context, and all other possible pertinencies
Brand personality platform and brand POV development: Shaping and developing a holistic personality to insure a consistent message
Consumer exploration and portraits: Ensuring the right targets, bringing them to life, and identifying cross-cultural commonalities
Concept development for New product development and line extensions: Creating the right concept for authentically extending the brand
Brand stewardship: Overseeing and maintaining the clarity and focus of the message over extended periods as client and agency teams evolve.
Qualitative research programmes: Developing methodologies and stimulus, leading groups and preparing recommendations
Facilitation: Leading internal brainstorming and training sessions, including at board level
Our work is developed for the specific needs of each project, and its mood and execution will match the individuality of the project. Presentational style is also dependant on the intended audience: internal management or marketing teams to build consensus or understanding; product development departments or outside agencies to guide creative work; or external consumer groups.
Because such work, as is common practice, is created from found imagery, which is protected by copyright, it is to be understood that such work cannot be displayed on our website. Should you wish to view examples, please contact us.